Rebranding HOPE, Inc. of Tucson, AZ
This was a rebranding project for HOPE Incorporated. It is the only Peer-and-family-run behavioral health and substance abuse Comprehensive Service Provider in Arizona. I enjoyed working with HOPE Inc.'s Lauryn Bianco and Valerie Stephens throughout this large rebranding project.
“Julie prioritizes thoroughly understanding the business/organization that she represents in her design. She delivers excellent work on time.
Julie has meaningful connections in the community that she leans on to add rich texture to whatever project she’s working on. For example, she brought in an excellent photographer and fabulous web designers for our brand revitalization, and the results have been phenomenal.”
Lauryn Bianco, Director, Development and Community Outreach at HOPE, Inc.
Old Brochure and Logo for HOPE, Inc.
This is one of HOPE's old brochures that shows the old logo. HOPE has been helping people in recovery as a grassroots organization since the 1980s. The goal was to update their brand without changing it too drastically but modernizing and capturing their vibe.
New Brochure Draft for HOPE, Inc.
Using less text, including beautiful images, and laying out easy-to-read information - I transformed their brochure into a more approachable, user-friendly informational tool.
I worked with amazing Tucson photographer Steven Meckler to shoot photos of the members for the marketing materials. The images captured how authentic and hopeful members are and how HOPE, Inc. is changing lives.
Draft Inside of the New Brochure
HOPE provides so many beneficial services that its previous marketing material was overflowing with text. For the new brochure, I only included the essential two sentences about each type of service. The website would include more in-depth information.
The Brand Roll-out
The new HOPE logo was embroidered on shirts and debuted at their Grand Re-Opening!
Various business cards and magnets I designed for the employees at HOPE.
HOPE, Inc. helps people daily, and I'm happy I helped them with their design and marketing materials to provide more care to our community.