Designed United Way of Tucson & Southern Arizona's 14x48 bulletin. The focus of their campaign was to let donors know that when they donate $1 United Way can turn this into $5 to help those in need. I redeisgned the original art to be bright and easy-to-understand while driving.
![](https://cdn.myportfolio.com/b7980380d7bc54ea4a621e30dc76840c/686ff3ebd0f868adb0782b31_rw_1920.jpg?h=724a018daee2a96c2392edfd20e5c5f0)
The original art had a clever photo, but it was a little too complicated to comprehend for an outdoor campaign. it also wouldn't necessarily pop as much off a blue sky.
![](https://cdn.myportfolio.com/b7980380d7bc54ea4a621e30dc76840c/939b36bc0a94ee6bd1f995c3_rw_1920.jpg?h=291ab2f5be6ea2be7a5cdc8dab4a4dc4)
As you can see below, the new art I created pops and stands out even in a crowded city landscape.
![](https://cdn.myportfolio.com/b7980380d7bc54ea4a621e30dc76840c/b0a85f2a938cf67447fc08ba_rw_1920.jpg?h=8e7949fee75303c080750602d145e711)