Designed United Way of Tucson & Southern Arizona's 14x48 bulletin. The focus of their campaign was to let donors know that when they donate $1 United Way can turn this into $5 to help those in need. I redeisgned the original art to be bright and easy-to-understand while driving.
The original art had a clever photo, but it was a little too complicated to comprehend for an outdoor campaign. it also wouldn't necessarily pop as much off a blue sky.
As you can see below, the new art I created pops and stands out even in a crowded city landscape.