To support FreeFall Aerospace’s visibility in space and satellite communications, I led the creative direction and production of branded marketing campaigns for key B2B industry events, including SpaceCom, Space Symposium, and Mobile World Congress. These high-profile conferences brought together government agencies, commercial partners, and industry media, providing critical exposure to FreeFall’s innovative technology.
Key Deliverables:
• Booth graphics and signage that visually communicated FreeFall’s unique tech at a glance
• Animations and videos played on monitors to simplify and explain inflatable antenna technology
• Pre-conference social media campaign to drive booth traffic and schedule meetings with prospects
• One-sheet brochures and technical handouts tailored for commercial and government stakeholders
• Promotional items, including branded giveaways and event-specific collateral
• Blog posts and event-focused content published to reinforce thought leadership
• Podcast interviews and press support during conferences to amplify brand presence
Challenges:
• Introducing a highly technical, novel concept in a simple and engaging way
• Standing out in a competitive and innovation-saturated environment
• Maintaining visual consistency and technical accuracy across all deliverables
FreeFall Aerospace Team with Bill Nye at SpaceCom
A few of the FreeFall product sheets featuring their unique antennas for satellite communications
Challenges:
• Introducing a highly technical, novel concept in a simple and engaging way
• Standing out in a competitive and innovation-saturated environment
• Maintaining visual consistency and technical accuracy across all deliverables
Creative Solutions:
• Developed the campaign theme: “Big Data from Small Spacecraft” to emphasize the product vision
• Leveraged motion graphics to demonstrate antenna deployment and unique antenna features
• Created a cohesive brand experience across digital screens, printed assets, and in-person interactions
• Coordinated logistics and production timelines across vendors and internal stakeholders
Impact:
• Significantly increased booth engagement and meeting conversions
• Elevated FreeFall’s brand presence in the aerospace and telecommunications industries
• Helped secure new investor interest, academic partnerships, and government attention
• Laid the foundation for scalable brand systems to support future conferences and media
