Honored to be receiving an Addy Award for the labels I created for Bird's Nest Baking Company's Sonoran Blend Granola. The prickly pear and sunset background were both painted using acrylics on canvas paper.
Front and back of Sonoran Blend Granola. This granola is as tasty as it looks. I loved illustrating and designing these labels. 
I updated the Bird's Nest Baking Company (BNBC) logo by changing a few things. I simplified the nest from its previous version, changed the type treatment, and added "Handmade in Tucson". I also laid out the back label which includes the ingredient list, nutrition chart, and contact info for the company.​​​​​​​

Front of each flavor of Bird's Nest Baking Company organic granola.

Linda Friedman, owner of BNBC, and I worked together over many months to create the new package design for her variety of flavors. Each had illustrated elements that capture the organic and tasty quality of her hand-made granola. Each flavor also has three sizes also.
I painted each illustration originally using acrylic paint on canvas paper. Then designed multiple labels using a combination of Adobe Photoshop, Illustrator, and InDesign. ​​​​​​​
Annual Tucson ADDY Awards®
This competition recognizes exceptional advertising created in the Tucson metropolitan and Southern Arizona market. The local component of AAF’s American Advertising Awards, the Tucson ADDY Awards honor advertising creative excellence in all media including print, broadcast, interactive, out-of-home and public service advertising, with professional and student categories of competition.

Postcard design for Bird's Nest Baking Company.

Bird's Nest Baking Company's organic granola is available in a variety of places including Whole Foods Markets, AJs Fine Foods, and the Heirloom Farmer's Market.
I really enjoyed this process.
Contact me to discuss your project.  - Julie
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