I am honored to receive an Addy Award for the labels I created for Bird's Nest Baking Company's Sonoran Blend Granola. 
The prickly pear and sunset background were both painted using acrylics on canvas paper.
Front and back of Sonoran Blend Granola. This granola is as tasty as it looks. I loved illustrating and designing these labels. 
Annual Tucson ADDY Awards® recognizes exceptional advertising created in the Tucson metropolitan and Southern Arizona market. 
I updated the Bird's Nest Baking Company (BNBC) logo by changing a few things. I simplified the nest from its previous version, changed the type treatment, and added "Handmade in Tucson." I also laid out the back label, which includes the company's ingredient list, nutrition chart, and contact info.​​​​​​​

Front of each flavor of Bird's Nest Baking Company organic granola.

Linda Friedman, owner of BNBC, and I worked together over many months to create the new package design for her various flavors. Each flavor has illustrated elements that capture the organic and tasty quality of her hand-made granola. Each flavor also has three sizes.
I initially painted each illustration using acrylic paint on canvas paper. Then, I designed multiple labels using Adobe Photoshop, Illustrator, and InDesign. ​​​​​​​

Postcard design for Bird's Nest Baking Company.

Bird's Nest Baking Company's organic granola is available at various places, including Whole Foods Markets, AJs Fine Foods, and the Heirloom Farmer's Market.
I enjoyed this process.
Contact me to discuss your project.  - Julie
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